Brand identity, packaging, and collateral.
I'm a global design director and brand strategist with over two decades building brand identity and packaging for one of beauty's most iconic names. My work spans from reimagining heritage franchises, designing trend-setting launches, collateral and promotional gifting programs, and collaborating with cultural institutions and influential global creatives. My focus has always been the through-line from concept to shelf: trend research, concepting, CMF consistency, and prototyping through to global production, with an eye for detail that's earned several global packaging patents and a Prix Formes Deluxe Award along the way.
Outside of brand work, I've spent a lifetime with a camera: street, portrait, travel, architecture, and darkroom-manipulated photograms. Yes, the subject matters, but it's really about the noticing: a moment, the light, the thing most people walk past without seeing. This section is where that eye lives on its own terms, with the same passion for meticulous detail.